Anyone interested in building their personal brand.
Certificate of Participation
“Your brand is what people say about you when you are not in the room.
What's included in this online course?
A step-by-step guide
Lerniq's expertise will help you become a confident individual while shaping your own image and developing your professional appearance.
Study at your own pace
You can enroll in this course whenever you want, and study at your own time and pace.
Unique learning experience
You will not learn just by watching many hours of videos. We are offering interactive courses with different media and quizzes, to improve your knowledge.
George Bernhard Shaw once said "Life isn't about finding yourself. Life is about creating yourself". In this course you will learn to create or to take control of your personal brand.
What will you learn?
As a result of participating in this online effective leadership course, participants will be able to:
- Define their image;
- Control their image;
- Understand how to sharpen their brand;
- Use social media appropriately;
- Manage the brand in a crisis;
- Develop a professional appearance.
- Define Yourself (your mantra, be real, SWOT analysis, pillars, passion, the three Cs);
- Controlling and Developing Your Image (clear and defined, consistent image, commitment);
- Personal and Professional Influences (corporate and personal integration, be a professional, build rapport);
- Sharpening Your Brand (blogging, authenticity, transparency, networking);
- Appearance Matters (first impressions, rise out of the crowd, true reflection, dress for success);
- Social Media (needs constant monitoring and security, have an objective, social media as a tool, content is king, don’t ignore mentions);
- Brand Management During a Crisis (never burn a bridge, information, monitor and respond, identify your unique values, be bold, think outside the box, fail learn, repeat).