e-lerniq series

Multi-Level Marketing

Typical Participants

Startup Personnel
New Entrepreneurs
All-level Professionals
Leaders and Managers


10 Modules
Case Studies

Course Level

Beginner / Intermediate


Certificate of Participation


2 Hours

Delivery Language


Multi-Level Marketing

Multi-level marketing can be an effective way to grow a business, as it enables companies to tap into a wider network of potential customers. However, it is important to note that MLM can be risky if not executed correctly – many businesses have failed after investing in this type of marketing.

Before you decide whether or not MLM is right for your company, it’s important to understand the risks and rewards involved. In this course, we will explore the benefits and drawbacks of multi-level marketing, as well as how you can use it to grow your business. We will also provide tips on how to find a good MLM opportunity and advice on what to watch out for when choosing a business partner. 

What Do Participants Learn in This Online
Multi-Level Marketing Course?

As a result of participating in this online multi-level marketing course, participants will be able to:

  • Know how multi-level marketing works;
  • Build contacts;
  • Recruit new agents;
  • Be familiar with social media marketing;
  • Provide training for recruits.

Mulyi-Level Marketing
Course Content

  1. How MLM Works (networking marketing, independent agents, commission-based, agents recruit new agents);
  2. Building a Contact List (leverage personal networks, warm lists, internet lead generation, purchasing lead lists);
  3. Recruiting New Agents (draw on personal and professional network, recruit satisfied customers, recruit those who seek work flexibly, stress benefitsof being agent, invitation to marketing presentation, focus presentation on benefits, showcase success stories, provide several presentation media);
  4. Training MLM Agents (sponsorship/mentorship, provide training in marketing, ethics training);
  5. Sponsorship/Mentorship (pair new agents with mentors, benefits of sponsorship /mentorship to the mentee and to the mentor, best mentorship practices);
  6. Provide Marketing Presentation Training (provide training in presentations, provide copies of marketing presentation, new recruits practicepresentation, offer marketing resources);
  7. Provide Social Media Training (social media is key to networking, websites and blogs, Facebook and Twitter, Linkedin);
  8. Provide Training in Recruitment (building a contact list, leveraging personal and professional networks, providing presentation/”elevator speech” training, discussing follow-up);
  9. Provide Ethics Training (MLM and a bad rap for ethics, only follow-up if opt-in, keeping the sales pitch honest, keep expectations realistic).