e-lerniq series

Internet Marketing Fundamentals

Typical Audience

New Entrepreneurs
Start-Up Employees
New Leaders and Managers
Anyone Interested in Marketing


10 Modules
Case Studies

Course Level



Certificate of Participation


2 hrs

Delivery Language


Internet Marketing Fundamentals

The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide participants a great set of skills to market your business online.
Content is the king of Internet marketing, and you will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

What Do Participants Learn in This 
Internet Marketing Fundamentals Session?

As a result of participating in this online internet marketing fundamentals course, participants will be able to: 

  • Know how to conduct market research;
  • Develop a workable internet marketing campaign;
  • Recognize your target market;
  • Understand your brand;
  • Grasp SEO and website characteristics;
  • Find and capture leads.

Internet Marketing Fundamentals
Course Content

  • SWOT Analysis in Marketing 
  • Marketing Research (consume all media, find the right price, product development, and improvement, identify target audience);
  • Real-Time Marketing (dynamic content, engagement builds followers, constant readiness, the time, the place, and the media);
  • Brand Management (every interaction counts, consistent through all media, unique qualities, needs to be actively managed);
  • Social Media (building a community, a personal touch, brand champions, making it easy to share, content is king, blog and interact, webinars, constant monitoring);
  • SEO Basics (relevant and original content, keywords, value proposition, linking);
  • Website Characteristics (SEO optimization, landing page, analytics, mobile and tablet friendly);
  • Capturing Leads (lead management and generation, give something away, capture repeat customers);
  • Campaign Characteristics (tailored for your audience, use powerful words, the 4Ws of a campaign, monitor, and Tweak).
  • You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.